How to write a great listing
What makes a good listing?
You’re submitting your venue information to Euan’s Guide, but how do you make the most of your listing? Read on to find out how to make your venue stand out from the crowd!
1. A picture is worth a thousand words
Cliché? Perhaps, but venues with good pictures get more engagement than bare listings. Why? We can promote venues that have pictures in our weekly newsletter and on social media. Posts on social media that feature an image attract a lot more attention, and the same is true for listings on Euan’s Guide.
Check it out: Magdalen Farm, Chard, include a variety of pictures in their listing.
2. Share your access statement
If you have one, definitely share it in your Euan’s Guide listing. People can get a brief overview of the access features your venue has on Euan’s Guide, but if you can offer even more information, then definitely do.
Check it out: The Royal Botanic Garden, Edinburgh, share their access statement on Euan’s Guide.
3. Accessible toilets, toilets, toilets
Information about accessible toilets, alongside wheelchair access, is often the most sought out information by disabled people looking to try somewhere new. Where are your accessible toilets? What are the dimensions? Do you have a Changing Places toilet? This kind of information is crucial for disabled people who may need access to an accessible toilet.
Check it out: Eureka! The National Children’s Museum, Halifax, include a Changing Places toilet in their listing and share a photograph of the facility.
4. Be upfront
If your venue is a bit tight for space, be upfront about this. Do people need to book before they arrive? Does your type of venue hold events that ask that visitors to provide access requirements in advance? Be clear about what you are asking from your visitors to avoid disappointment when they arrive.
Check it out: The Famous Grouse Experience, Crieff, has limitations on where power chair users can go, as electrical devices are not permitted in the production area of the tour. This information has been provided upfront so that potential visitors are not mislead.
5. Think outside of your venue
Customers don’t just think about your venue when deciding if they wish to visit; they also think about how they would go about getting there and what services are in the vicinity. Searching for public transport routes, let alone accessible ones, is a time consuming and often stressful task. You know your location better than anyone, so make it easier for your customers to arrive by sharing parking and transport information in your listing. For visitors accompanied by an assistance dog, you could also offer suggestions of nearby parks where they may take their dog.
Check it out: The Donkey Sanctuary, Sidmouth, provides information about car parking and dog exercising facilities.
We're listed...what now?
Check out these resources for your website and explore our venue toolkit for more inspiration (coming soon!).
Simply listing on Euan’s Guide is a great place to start in your journey towards making your venue more accessible; but if you can incorporate some of these tips, you will be doing even more to empower disabled people and their families and friends.
If you would like more advice about listing, please contact us at firstname.lastname@example.org or telephone us on 0131 510 5106.