How to write a great listing
What makes a good listing?
You’re submitting your venue information to Euan’s Guide, but how do you make the most of your listing? Read on to find out how to make your venue stand out from the crowd!
1. A picture is worth a thousand words
Cliché? Perhaps, but venues with good pictures get more engagement than bare listings. Why? Accurate pictures give people a clearer idea of what to expect. It also makes it easier for us to share venues that have pictures in our newsletters and on social media. Posts on social media that feature an image attract a lot more attention, and the same is true for listings on Euan’s Guide.
Check it out: Homelands, Fife, include a variety of pictures in their listing.
Image of: An accessible bedroom at Homelands.
2. Share your access statement
If you have one, definitely share it in your Euan’s Guide listing. People can get a brief overview of the access features your venue has on Euan’s Guide, but if you can offer even more information, then definitely do.
Check it out: Sara's Cottage, Cornwall, share their access statement on Euan’s Guide.
3. Accessible toilets, toilets, toilets
Information about accessible toilets, alongside wheelchair access, is often the most sought out information by disabled people looking to try somewhere new. Where are your accessible toilets? What are the dimensions? Do you have a Changing Places toilet? This kind of information is crucial for disabled people who may need access to an accessible toilet.
Check it out: Noah's Ark Zoo Farm, Bristol, include a Changing Places toilet in their listing and share a photograph of the facility.
4. Be upfront
If your venue is a bit tight for space, be upfront about this. Do people need to book before they arrive? Does your type of venue hold events that ask that visitors to provide access requirements in advance? Be clear about what you are asking from your visitors to avoid disappointment when they arrive.
Check it out: The Glenturret Distillery, Crieff, has limitations on where powerchair users can go, as electrical devices are not permitted in the production area of the tour. This information has been provided upfront so that potential visitors are not mislead.
5. Think outside of your venue
Customers don’t just think about your venue when deciding if they wish to visit; they also think about how they would go about getting there and what services are in the vicinity. Searching for public transport routes, let alone accessible ones, is a time consuming and often stressful task. You know your location better than anyone, so make it easier for your customers to arrive by sharing parking and transport information in your listing. For visitors accompanied by an assistance dog, you could also offer suggestions of nearby parks where they may take their dog.
Check it out: Sandcastle Water Park, Blackpool, provides clear information about the parking and transport options.
Image of: People using a hoist at Sandcastle Water Park.
6. Share your accessible events
Assisted performances, like BSL tours or captioned performances, are a great way to open up your venue to more people. Listing these types of accessible events on Euan's Guide is a good way to make sure people find your events and consider visiting.
Check it out: Wellcome Collection, London, lists their accessible events on Euan's Guide.
We're listed...what now?
Check out these resources for promoting you listing online and at your venue.
Simply listing on Euan’s Guide is a great place to start in your journey towards making your venue more accessible; but if you can incorporate some of these tips, you will be doing even more to empower disabled people and their families and friends.
If you would like more advice about listing, please contact us at firstname.lastname@example.org or telephone us on 0131 510 5106.